This book is highly interdisciplinary and this increases the probability that it will be of interest not only to scholars but as a course text in Science & Technology Studies, Science Communication, Science Policy, Visual Culture, and Art Studies.
This book has a relatively low degree of competition, because other texts in the area have been written for advanced scholars focuses on the bridge between two fields (biology and dance or physics and photography) rather than a broad text which coalesces the broader Science Studies and Art landscape.
The book is timely and has general appeal and could appear in science or art museum bookstores because of its introductory level and the excitement from the public for art-science work.
The editors represent the first generation of scholars to receive their PhDs in this area and thus have a comprehensive understanding of the field, emerging work in this area, and the uses of such a handbook in the classroom.
This book is unique the variety of methods from ethnographies to histories to curation practices to outreach activities that will be covered, so portions of the book will likely be applicable to many practitioners outside of academia. Outlets like A2RU, Leonardo, and SLSA conferences and listings will likely sales targets, but so will organizations like science centers with visiting artists, communication and outreach conferences sponsored by science societies, OBSF Environmental and Biological field stations which teach art and humanities courses, the NSF-funded LTER network which supports "Ecological Reflections," a major humanities and arts component, as well as art collectives and galleries that host science and technology shows and residencies.