Research into creative and cultural organisations has proliferated, benefitting from insights from a range of disciplinary perspectives. Starting a research journey can be daunting in such a diverse field. This book provides expert insights into research process and practice, with a qualitative focus. The book helps readers to plan, execute, and analyse research, turning their work into data, results, and new knowledge. Taking an individual perspective, the author addresses a trio of paradigms, methodologies, and methods, and applies them to the whole research process, from start to finish. The book seamlessly links theoretical and conceptual aspects with best research practice along the way. A book for researchers at all stages of their work, the resources are also valuable for students and reflective cultural practitioners who want to know how to plan, implement, and evaluate their research project.