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Hooked : How to Build Habit-Forming Products
Hooked : How to Build Habit-Forming Products
Автор
Nir Eyal
Доставка 7 рабочих дней
Клубная цена:
16,95 €
Цена:
16,95 €
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Nir Eyal reveals how successful companies create products people can´t put down - and how you can too
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal´s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal´s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
Доставка 7 рабочих дней
Клубная цена:
16,95 €
Цена:
16,95 €
-0%
Наличие в магазинах
Поделиться
Формат
Твердая обложка
Автор
Nir Eyal
Язык
Английский
Издательство
Penguin Books
Дата добавления
03.08.2022
Год публикации
2015
Страницы
256
Pазмеры
138 x 204 x 26mm
Kод продукта
9780241184837
Штрихкод
9780241184837
ISBN
9780241184837