Applying Color Theory to Digital Media and Visualization provides an overview of the application of color theory concepts to digital media and visualization. It highlights specific color concepts such as color harmony and data color schemes. Examples of Generative AI solutions for color scheme suggestion are provided. The usage of these concepts is shown with actual online and mobile tools. Color deficiencies are reviewed and color tools for examining how a specific color map design will look to someone with the deficiency are discussed. A 5-stage colorization process is defined and applied to case study examples. Presents Color Theory Concepts that can be applied to digital media and visualization problems over and over again Offers Comprehensive Review of the Historical Progression of Color Models Demonstrates actual case study implementations of color analyses tools Provides overview of Color Theory and Harmony Analytics in terms of online and mobile analysis tools Teaches the color theory language to use in interacting with color management professionals Unlike many books on color, which examine artists’ use of color, color management or color science, this book applies fundamental color concepts to digital media and visualization solutions, and the new edition includes generative AI solutions for color suggestion. This is the ideal book for digital media and visualization content creators and developers.