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Typography and Motion Graphics: The 'Reading-Image'

Kirjastus
Taylor & Francis Ltd
Autor
Michael Betancourt
In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the `reading-image' to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences-including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)-Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.
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      Spetsifikatsioonid

      Tootekood
      9780367029289
      Ilmumisaasta
      27.11.2018
      Leheküljed
      148
      Ribakood
      9780367029289
      Lisamise aeg
      17.04.2019
      ISBN
      9780367029289

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