An art expert sees a ten-million-dollar sculpture and instantly spots it´s a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person ... This book is all about those moments when we ´know´ something without knowing why. Here Malcolm Gladwell explores the phenomenon of ´blink´, showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you´ll never think about thinking in the same way again.