1. This will be the first book to focus on the ways in which qualitative research can be developed and implemented by museum practitioners. 2. The book will appeal to individual researchers working in a variety of fields, including higher education, museums, anthropology, sociology, education, marketing, and art history. By introducing and providing examples of museum-based work, the book will help emerging scholars, museum practitioners and academic researchers to become more comfortable with the research process. 3. The artist segues will provide a unique way to quickly demonstrate that artists use similar concepts in their working processes.