The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year´s edition features the very best work from around the world from the 2018 One Show and One Show design contests. Great advertising and design can make the world stop and think. It can make people listen. And, sometimes, it can even change a person´s life. Get a glimpse of greatness with: More than 1,600 four-color images from the finalists and winning entriesInsider perspectives from the Gold Pencil winnersA spotlight on the Client of the YearThe college competition winnersA look into the judging process with a Judge´s Choice sectionLavishly produced with full color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television, and radio.