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Selling Architectural Ideas

Publisher
Taylor & Francis Ltd
Author
Tom Porter
As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
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      Price:267,49 €

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      Specification

      SKU
      9781138460768
      Published At
      13.09.2023
      Pages
      160
      EAN
      9781138460768
      Format
      Created At (custom)
      13.09.2023
      ISBN
      9781138460768

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