Corporate Brand Design: Developing and Managing Brand Identity
* Fills a gap in the current Business and Management literature by addressing the relationship between a brand's visual identity and their stakeholders.
* Combines a literature-based and theoretical approach with real life case studies from a broad range of industries.
* Covers the full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.
Delivery 3-6 weeks
Price:66,49 €
