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Principles of Logo Design
Principles of Logo Design
Автор
George Bokhua
Доставка 7 рабочих дней
Клубная цена:
31,95 €
Цена:
31,95 €
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Learn to design simple, powerful, and timeless logos.
When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.
In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes.
This comprehensive volume includes:
How to apply a strong, simple, and minimal design aesthetic to logo design
Why gridding is important, and understanding the golden ratio and when to use it
How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
Fine-tuning techniques to ensure visual integrity
Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.
When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.
In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes.
This comprehensive volume includes:
How to apply a strong, simple, and minimal design aesthetic to logo design
Why gridding is important, and understanding the golden ratio and when to use it
How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
Fine-tuning techniques to ensure visual integrity
Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.
Доставка 7 рабочих дней
Клубная цена:
31,95 €
Цена:
31,95 €
-0%
Наличие в магазинах
Поделиться
Формат
Твердая обложка
Автор
George Bokhua
Язык
Английский
Издательство
Rockport Publishers
Дата добавления
02.11.2022
Год публикации
2022
Страницы
224
Pазмеры
190 x 246 x 23.88mm
Kод продукта
9780760376515
Штрихкод
9780760376515
ISBN
9780760376515