Institution Architecture: Building the Avant-garde takes a terminological, sociological and semiological approach that develops by tracing the ‘avant-garde’ in a century span of literatures for a textual analysis, unpacking the text, and in a process analysis, interpreting it.
The sources consist of 825 well-known, globally influential European, including Russian, architectural literatures of the extended 1920s, and of Anglo-Saxon literatures of the extended 1960s to the 2010s. The book traces the denotations that the term ‘avant-garde’ acquires in them and shows the different notions under the ‘avant-garde’ signifier, directing attention to the term’s early twentieth-century roots and modes, its 1960s rising usage, modes and function, and its post-1960s to 2010s developments. It sheds light on the sociological topography of the avant-garde, and through the writings, on the ways in which the term and avant-gardism connect, the actors, agencies and mediators therein, on the terms’ techniques and modes, indicating the reasons for its heretofore limited systematic inquiry. This book aims at unravelling a century-old ‘avant-garde’ mystic function for unlocking horizontal, plural, and transparent conversations about intra- and inter-disciplinary futures including architecture. This close terminological interrogation could open up inter-terminological, horizontal, transnational, intersubjective discourses of values and liberatory dynamics in cross-disciplinary dialogues. The book will therefore be relevant to scholars and researchers interested in the avant-garde in architecture.