Oled siin:
Esileht
Raamatud
Ingliskeelsed raamatud
Majandus ja juriidika
Rahandus- ja investeeringud
Hooked : How to Build Habit-Forming Products
Hooked : How to Build Habit-Forming Products
Autor
Nir Eyal
Tarne 1-3 tööpäeva
Klubihind:
16,95 €
Hind:
16,95 €
-0%
Saadavus kauplustes
Jaga
Nir Eyal reveals how successful companies create products people can´t put down - and how you can too
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal´s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal´s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
Tarne 1-3 tööpäeva
Klubihind:
16,95 €
Hind:
16,95 €
-0%
Saadavus kauplustes
Jaga
Raamatu formaat
Kõvakaaneline
Autor
Nir Eyal
Keel
Inglise
Kirjastus
Penguin Books
Lisamise aeg
03.08.2022
Ilmumisaasta
2015
Leheküljed
256
Mõõdud
138 x 204 x 26mm
Tootekood
9780241184837
Ribakood
9780241184837
ISBN
9780241184837