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Artist Management in the Music Industries: A Sui Generis Form of Management

Author Yiyi Wang

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Expected to be available 19.11.2024

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Artist Management in the Music Industries: A Sui Generis Form of Management provides one of the first substantive, academic examinations of the role of the artist manager. This book deconstructs the nature of Artist Management, unveiling the pivotal role of the artist manager in crafting and maintaining a dynamic environment referred to as the “Loop”, where success hinges on navigating four variables – Risks, Relationships, Emotions, and Expectations (2Rs & 2Es). This book offers a new perspective on Artist Management as a sui generis discipline that does not fit easily inside standard conceptions of Management. Featuring ethnography and interviews, this book sheds light on the real-world challenges and successes in the field. It is a must-read for researchers, students, and practitioners in the music business, music marketing, and artist management, offering invaluable insights into the practices that shape the cultural landscape.