Oled siin: Esileht Raamatud Ingliskeelsed raamatud Majandus ja juriidika Juhtimine Celebrity Fashion Marketing: Developing a Human Fashion Brand

Celebrity Fashion Marketing: Developing a Human Fashion Brand

Autor Fykaa Caan,Angela Lee
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Tarne 3-6 nädalat
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• Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field. • Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises. • Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.
Tarne 3-6 nädalat
Klubihind:
65,49 €
Hind: 65,49 €
Saadavus kauplustes

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